<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://testingdiscipline.com/about/</loc><lastmod>2022-09-14T18:29:40+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://testingdiscipline.com/2019/07/05/data-optimization-and-growth-the-3-sides-of-the-product-management-pyramid/</loc><lastmod>2019-07-05T19:57:57+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/suggested-reading/</loc><lastmod>2015-05-15T20:42:37+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://testingdiscipline.com/2015/04/29/rant-rants-and-the-lack-of-intellectual-curiosity/</loc><lastmod>2015-04-29T21:16:55+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2015/01/06/rant-things-they-keep-on-changing/</loc><lastmod>2015-01-06T17:36:56+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2014/06/30/why-we-do-what-we-do-not-everything-is-a-nail-maslows-hammer/</loc><lastmod>2022-11-17T13:52:36+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2014/02/03/cauterizing-open-wounds/</loc><lastmod>2014-02-04T07:35:06+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2014/01/15/google-experiments-variance-and-why-confidence-can-really-suck/</loc><image:image><image:loc>https://testingdiscipline.com/wp-content/uploads/2014/01/variancegraph.jpg</image:loc><image:title>variancegraph</image:title></image:image><image:image><image:loc>https://testingdiscipline.com/wp-content/uploads/2014/01/day6variance.jpg</image:loc><image:title>day6variance</image:title></image:image><lastmod>2014-08-18T22:51:02+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2014/01/10/the-new-long-road-ahead/</loc><lastmod>2014-01-10T21:27:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/09/17/taking-a-wrong-turn-how-your-roadmap-may-be-leading-you-off-a-cliff/</loc><lastmod>2013-09-17T15:37:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/09/09/one-problem-but-many-voices-the-one-thing-people-need-to-understand-about-optimization/</loc><lastmod>2013-09-09T18:53:06+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/09/02/when-heuristics-go-bad-dealing-with-common-optimization-practices-part-2/</loc><lastmod>2013-08-29T17:38:08+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/08/26/when-heuristics-go-bad-dealing-with-common-optimization-practices-part-1/</loc><lastmod>2013-08-26T17:03:43+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/08/13/the-harsh-realities-of-the-business-world/</loc><lastmod>2018-01-16T12:42:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/06/17/optimizing-the-organization-maximizing-the-time-and-focus-of-your-program/</loc><lastmod>2013-06-17T19:12:16+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/06/10/end-the-debate-which-should-you-use-visitor-vs-visit/</loc><lastmod>2013-06-10T18:22:02+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/05/20/how-you-can-stop-statistics-from-taking-advantage-of-you-part-1/</loc><lastmod>2013-05-20T20:41:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/reading-list-4112013/</loc><lastmod>2013-04-23T20:06:14+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://testingdiscipline.com/reading-list-423/</loc><lastmod>2013-04-23T19:51:42+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://testingdiscipline.com/2013/04/23/rant-testing-is-about-the-driver-not-the-car/</loc><lastmod>2013-04-23T16:29:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/04/15/why-we-do-what-we-do-why-do-we-shoot-the-messenger-backfire-effect/</loc><lastmod>2013-04-15T16:13:17+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/04/12/how-analysis-goes-wrong-the-week-in-awful-analysis-week-8-2/</loc><lastmod>2013-04-09T21:54:11+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/04/05/the-joys-of-being-a-consultant/</loc><lastmod>2013-04-06T03:05:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/04/05/how-analysis-goes-wrong-the-week-in-awful-analysis-week-8/</loc><lastmod>2013-04-05T17:07:50+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/04/01/the-road-to-greatness-the-dos-and-donts-of-sharing-the-results-of-your-optimization-efforts/</loc><lastmod>2013-03-28T20:33:09+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/28/how-analysis-goes-wrong-the-week-in-awful-analysis-week-7/</loc><lastmod>2013-03-28T17:38:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/25/getting-started-checklist-how-to-set-your-organization-up-for-success-with-your-first-test/</loc><lastmod>2013-03-25T22:14:43+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/21/how-analysis-goes-wrong-the-week-in-awful-analysis-week-6/</loc><lastmod>2013-03-22T14:14:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/15/rant-quora-question-how-has-ab-testing-evolved-over-the-years/</loc><lastmod>2013-03-15T15:19:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/15/how-analysis-goes-wrong-the-week-in-awful-analysis-week-5/</loc><lastmod>2013-03-14T15:33:25+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/08/how-analysis-goes-wrong-the-week-in-awful-analysis-week-2/</loc><lastmod>2022-09-26T05:51:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/03/05/why-we-do-what-we-do-what-do-you-really-know-dunning-kruger-effect/</loc><lastmod>2013-03-06T03:35:50+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/11/12/one-problem-but-many-voices-the-many-ways-to-explain-rate-value/</loc><lastmod>2013-03-05T17:03:42+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/28/how-analysis-goes-wrong-the-week-in-awful-analysis-week-3/</loc><lastmod>2013-02-28T17:09:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/21/how-analysis-goes-wrong-the-week-in-awful-analysis-week-2-2/</loc><lastmod>2013-02-21T18:09:19+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/25/the-road-to-greatness-the-dos-and-donts-of-expanding-optimization-throughout-your-organization/</loc><lastmod>2013-02-21T17:11:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/15/how-analysis-goes-wrong-the-week-in-awful-analysis-week-1/</loc><lastmod>2013-02-15T16:14:47+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/11/why-we-do-what-we-do-you-are-not-so-special-the-forer-effect/</loc><lastmod>2013-02-11T16:48:41+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/02/04/the-great-dark-truth-of-analytics-sociopath-or-prisoners-delimma/</loc><lastmod>2013-02-04T20:19:05+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/01/28/the-road-to-greatness-the-dos-and-donts-of-building-a-proper-testing-infrastructure/</loc><lastmod>2013-01-28T17:54:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2013/01/08/the-road-to-greatness-the-dos-and-donts-of-starting-an-optimization-program/</loc><lastmod>2013-01-08T16:40:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/12/20/2012-year-in-review/</loc><lastmod>2012-12-22T05:44:02+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/12/10/change-the-conversation-technology-as-the-only-solution/</loc><lastmod>2012-12-10T18:12:57+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/11/26/everyone-loves-a-model/</loc><lastmod>2013-03-25T17:08:46+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/10/22/7-deadly-sins-of-testing-not-understanding-your-data/</loc><lastmod>2012-10-22T16:09:32+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/10/15/rant-stop-testing-to-only-new-users/</loc><lastmod>2012-10-16T04:15:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/09/24/the-difference-between-success-and-failure-with-personalization/</loc><lastmod>2012-09-24T17:56:06+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/09/17/change-the-conversation-defining-success/</loc><lastmod>2012-09-17T21:53:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/08/05/why-we-do-what-we-do-separating-fact-from-fiction-the-narrative-fallacy/</loc><lastmod>2012-08-05T23:39:31+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/07/17/7-deadly-sins-of-testing-testing-only-what-you-want/</loc><lastmod>2012-08-03T02:29:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/07/25/7-deadly-sins-of-testing-confusing-rate-and-value/</loc><lastmod>2012-08-03T02:28:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/07/31/5-things-you-can-do-today-to-make-your-optimization-program-better/</loc><lastmod>2012-07-31T15:58:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/07/11/why-we-do-what-we-do-the-graveyard-of-knowledge/</loc><lastmod>2012-07-11T13:43:42+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/06/20/7-deadly-sins-of-testing-weak-leadership/</loc><lastmod>2012-06-20T20:29:19+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/06/04/the-tao-of-testing-the-interplay-of-strategy-and-process/</loc><lastmod>2012-06-04T19:29:17+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/05/23/7-deadly-sins-of-testing-no-single-success-metric/</loc><lastmod>2012-05-24T05:28:37+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/05/21/rant-why-whichtestwon-makes-you-a-worse-tester/</loc><lastmod>2012-05-21T19:39:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/05/17/understand-the-math-behind-it-all-bayesian-statistics/</loc><lastmod>2012-05-15T14:52:26+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/05/11/why-we-do-what-we-do-why-why-doesnt-matter-the-texas-sharpshooter-fallacy/</loc><lastmod>2012-05-11T16:39:09+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/11/08/rant-statistics-is-a-tool-not-an-answer/</loc><lastmod>2012-05-10T14:51:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/23/testing-101-5-disciplines-to-grow-your-testing-program/</loc><lastmod>2014-08-15T02:11:05+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/03/26/why-we-do-what-we-do-when-the-sum-is-less-than-the-parts-simpsons-paradox/</loc><lastmod>2012-05-10T14:41:47+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/02/06/testing-303-advanced-optimization-paradigms-part-1/</loc><lastmod>2012-05-10T14:41:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/02/change-the-conversation-what-does-efficiency-really-mean/</loc><lastmod>2012-05-10T14:40:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/03/20/rant-more-tests-do-not-equal-more-value/</loc><lastmod>2012-05-10T14:38:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/04/rant-door-1-or-door-2/</loc><lastmod>2012-05-10T14:37:27+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/05/07/optimizing-the-organization-getting-the-right-people-in-the-right-roles/</loc><lastmod>2012-05-10T14:31:11+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/30/are-you-the-hero-or-the-villain/</loc><lastmod>2012-05-10T14:30:18+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/23/optimizing-the-organization-where-does-testing-fit-into-your-org-structure/</loc><lastmod>2012-05-10T14:29:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/16/optimizing-the-organization-the-mental-evolution-of-programs/</loc><lastmod>2012-05-09T23:01:58+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/04/09/understand-the-math-behind-it-all-normal-distribution/</loc><lastmod>2012-05-09T23:01:12+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/03/19/7-traits-of-a-successful-tester/</loc><lastmod>2012-05-09T22:59:09+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/03/12/why-we-do-what-we-do-believing-what-you-want-to-believe-observer-expectancy-effect/</loc><lastmod>2012-05-09T22:58:21+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/03/05/mvt-why-full-factorial-vs-partial-factorial-misses-the-entire-point/</loc><lastmod>2012-05-09T22:57:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/02/27/bridging-the-gap-dealing-with-variance-between-data-systems/</loc><lastmod>2012-05-09T22:56:58+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/02/20/are-you-smarter-than-your-trashcan/</loc><lastmod>2021-10-17T09:47:37+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/02/14/understand-the-math-behind-it-all-the-n-armed-bandit-problem/</loc><lastmod>2012-05-09T22:55:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/17/rant-a-result-is-not-the-same-as-the-value/</loc><lastmod>2012-05-09T22:53:12+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/12/29/rant-2012-predictions/</loc><lastmod>2012-05-09T22:50:42+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/11/01/rant-starting-out/</loc><lastmod>2012-05-09T22:49:46+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/02/08/testing-303-advanced-optimization-paradigms-part-2/</loc><lastmod>2012-05-09T22:02:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/30/testing-202-5-disciplines-to-get-greater-value-from-your-testing-program/</loc><lastmod>2012-05-09T21:58:45+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/16/why-we-do-what-we-do-fighting-fear-loss-aversion/</loc><lastmod>2012-05-09T21:56:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/09/the-need-for-speed/</loc><lastmod>2012-05-09T21:55:49+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2012/01/02/why-we-do-what-we-do-forced-reality-conjunction-fallacy/</loc><lastmod>2012-05-09T21:54:49+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/12/26/confidence-and-vanity-how-statistical-measures-can-lead-you-astray/</loc><lastmod>2015-04-16T18:10:28+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/12/19/why-we-do-what-we-do-how-to-not-live-for-today-hyperbolic-discounting/</loc><lastmod>2012-05-09T21:50:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/12/12/minority-report-how-to-avoid-failure-for-personalization/</loc><lastmod>2012-05-09T21:49:48+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/12/05/why-we-do-what-we-do-living-in-the-fishbowl-expectation-bias/</loc><lastmod>2012-05-09T21:39:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com/2011/11/30/hello-world/</loc><lastmod>2012-05-09T21:38:31+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://testingdiscipline.com</loc><changefreq>daily</changefreq><priority>1.0</priority><lastmod>2022-11-17T13:52:36+00:00</lastmod></url></urlset>
