TL;DR

Dealing with Quantitative Dissonance and Other Disciplines of a Successful A/B and Multivariate Testing Program
  • Psychology
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  • Segmentation
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Monthly Archives: April, 2013

  • Rant – Testing is about the Driver, not the Car April 23, 2013
  • Why we do what we do: Why do we Shoot the Messenger? – Backfire Effect April 15, 2013
  • How Analysis Goes Wrong: The Week in Awful Analysis – Week #9 April 12, 2013
  • How Analysis Goes Wrong: The Week in Awful Analysis – Week #8 April 5, 2013
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