So much has changed in my world recently and I wanted to give everyone a heads-up. After 5+ years trying to fix some of the largest and most complicated organizational optimization issues I have stepped away from Adobe and have decided to go in a somewhat new direction. I have taken a position as Director of Optimization for a small company in the Carlsbad, CA area called Questpoint where I will be overseeing optimization of a number of lead gen situations.

What this means is that I now deal with much smaller but much more meaningful measures of success. It also means that I can now talk much more directly about the challenges I face and the solutions as they present themselves to me. I will continue to investigate the theoretical challenges of optimization but will also be more directly talking about the realities of testing on a budget. I will be using a number of tools including Google Analytics and Google Experiments and will be breaking down the advantages and disadvantages of them in comparison to the enterprise level tools that I was familiar with.

Here is to the new path before me and here is to the many barriers and hills one must climb to bring that boulder to the top of the mountain.